Exclusive: Molton Brown launches first 100% recycled packaging

By Alessandro Carrara | Published: 28-Apr-2023
Packaging Body Care Skin Care

The product is made from 100% recycled aluminium, which helps to reduce production energy use by 95% when compared with virgin aluminium

You need to be a subscriber to read this article.
Click here to find out more.

Molton Brown has released its first packaging made from 100% recycled aluminium.

The Infinite Bottle empties collection is a part of parent company Kao’s sustainability push, which aims to achieve net zero waste for plastic packaging by 2040.

“Aluminium is infinitely recyclable and retains its premium finish and structure integrity, which, of course, is important to a luxury brand and from a product safety standpoint,” Beatrice Descorps, VP of Marketing at Molton Brown Global, told Cosmetics Business.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Kao Group
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Kao bets on Bondi Sands to double EMEA business

Read more
Kao’s Consumer Care Business EMEA is banking on Bondi Sands to fuel its skin protection strategy and increase the division's reach by 50% by 2030

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Glutathione is called the body’s ‘master antioxidant’, so what can it do for skin? Glutathione helps skin bounce back from damage, but its production decreases with age, explains Dr Nayan Patel, founder of Auro Wellness
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Sephora teams up with Sol de Janeiro on UK summer pop-up The ‘Summer SOL-cial Club’ will let shoppers interact with the retailer’s best-selling Brazilian body care brand via workshops and games
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Gen Z are spending more on beauty in 2024. How can brands win their wallet? Gen Z are driving beauty sales faster than any other demographic. But brands need to excel in multiple areas to win their dollar
  4. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
  5. Aptar Beauty introduces the first fragrance pump available with PCR Content Global leader in dispensing systems Aptar Beauty has released a new plastic fragrance pump made with post-consumer recycled resin (PCR). Color Code PCR is the first fragrance pump on the market to include up to 67%* of mechanical PCR Plus material without compromising on customisation options and aesthetics

Upcoming event

PCD London, part of London Packaging Week

11-12 September 2024 | London See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Kao bets on Bondi Sands to double EMEA business

Kao’s Consumer Care Business EMEA is banking on Bondi Sands to fuel its skin protection strategy and increase the division's reach by 50% by 2030
Sustainability

L’Oréal and Kao Corporation among world’s most ethical companies

Three beauty giants have been honoured in The Ethisphere Institute’s 2024 World’s Most Ethical Companies list
You need to be a subscriber to read this article.
Click here to find out more.
Recruitment

Career advice: How I became President of Cosmetics Business AEMEA at Kao Corporation

Mark Johnson, President of Cosmetics Business AEMEA, on his career at the Japanese beauty group, managing brands like Molton Brown
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 fragrance and beauty launches to know in September

Cosmetics Business looks at the hottest fragrance, skin care and cosmetics launches which have hit store shelves in September
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Kao taps eucalyptus and bilberry as next skin care hero ingredients

Kao’s Biological Science Research Division found both ingredients to activate autophagy for better hydrated skin
Ingredients

Pure Beauty Global Awards 2023: See the winners!

On 25 May, the beauty industry's leading international awards ceremony showcased the best in the business
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which country’s brands are booming?

Which country’s brands gained in value in 2023 and which brands joined or fell off Brand Finance’s beauty league table this year?
Subscribe now