Armani Beauty names Stranger Things star Sadie Sink as new face

By Amanda Pauley | Published: 25-Jul-2023
Colour Cosmetics Fragrance Marketing

The American actress will feature in the brand’s Sì Eau de Parfum Intense fragrance campaign

American actress Sadie Sink is the new face of Armani Beauty. 

The 21-year-old Stranger Things star will front the L’Oréal-owned brand's Sì Eau de Parfum Intense fragrance campaign.

This includes a short film co-starring fellow Armani Beauty global ambassador Cate Blanchett. 

A promotional image shot by photographer Damon Baker shows Sink in a red tailored jacket, wearing striking winged eyeliner and a bold lip.

Sink will also feature in adverts for Armani Beauty’s assorted lip colour ranges and foundations this autumn.

“I am very happy to represent Armani Beauty, a brand that is in line with my approach of natural and inner beauty to feel confident and empowered,” said Sink. 

“I have been using the brand’s products on set for years now, so it feels natural to collaborate together.”

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Sink originally found fame playing Max Mayfield in Netflix’s TV show Stranger Things, but has also starred in Oscar-winning movie The Whale.  

Brand founder and Italian fashion designer Giorgio Armani commented on the partnership: “To me, SÌ embodies both reason and emotion. 

“It is an invitation to be passionate and free and to commit to total self-expression, and I see this in Sadie Sink.

“A talented young actor who said yes to her passion for film and acting at a tender age and whose commitment has seen her dream come true.”

Armani Beauty also signed Euphoria actress Sydney Sweeney this year to be the face of its perfume My Way. 

Sink is not the only young actor picked to front a huge beauty campaign recently.

Chanel named Timothée Chalamet the ambassador of its Bleu De Chanel fragrance.

And Lancôme tapped Squid Game star Hoyeon Jung to represent the luxury cosmetics house globally.

Some of Sink’s Stranger Things co-stars have been signed too. 

Joseph Quinn is now the face of Gris Dior fragrance, while Charlie Heaton is ambassador for Paco Rabanne’s men’s fragrance Phantom Parfum. 

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