Treating your full body, including your scalp, hands and feet, with the same level of care that you would give to the skin on your face is a major beauty movement.
Body-first labels Nécessaire, Soft Services and Joonbyrd are among those spearheading a body care boom, while skin care titans like Dr. Sturm are incorporating the anti-ageing ingredients traditionally found in facial care into new products targeting below the chin.
This category premiumisation is occurring alongside an uptick in body care consumption, with Euromonitor International putting the body care market at US$21.29bn in 2023, up 6.8% on $19.93bn in 2022.
And now it is the turn of tools. These continue to trend in the facial care segment; make-up artist Isamaya Ffrench and FaceGym teamed up to launch their Sculpt 101 gua sha tool last month.
But they are increasingly being remastered to meet the entire body’s massage needs.
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