Cirque du Soleil has entertained the world with its aerial acrobats and contortionists, but now the French-Canadian entertainment company is flying into cosmetics.
After four decades in business, Cirque du Soleil has launched its debut perfume.
L’eau de Parfum – with notes of bergamot, cotton candy and red apple – was created in partnership with fragrance maker Flower Shop.
Iris petals, freesia and buttery popcorn accord also feature in the perfume, which was launched to mark the circus' 40th anniversary.
The fragrance is an homage to Cirque du Soleil’s “steadfast origins and dazzling big-top spectacles”, according to the Flower Shop.
Priced at US $195, the perfume is available via parfumcirquedusoleil.com.
“Twenty years ago, my father, Ilia Lekach, sought to create a Cirque du Soleil fragrance, so for us to be able to help bring it to life now is an extraordinary honour,” said Isaac Lekach, Flower Shop Perfumes co-founder and CEO.
“We approached the task with utmost reverence, faithfully mirroring the meticulousness emblematic of Cirque du Soleil's unparalleled artistry.”
DSM-Firmenich and perfumer Alexis Grugeon also worked with the Cirque du Soleil to create the perfume.
Grugeon is the nose behind Ariana Grande’s R.E.M perfume, as well as Coty’s Nautica Midnight Voyage and Avon’s Peony Rose fragrances.
Cirque du Soleil’s elaborate costume designs and high stakes performances inspired an exclusive make-up collection by NYX.
Launched in 2022, the collection contained SFX Face and Body Paints in seven mattifying shades, as well as a new, intense black shade of the brand’s Lip Lingerie XXL.
A Star Stamp, which can be applied directly to the face or body, and Jumbo Eyelashes were also available in the range.
NYX also serves as the official makeup partner of Cirque du Soleil, which was previously helmed by MAC.
Picture credit: OSA Images - Costume credit: Marie-Chantale Vaillancourt © 2010