The Red Tree and SFC Capital are thrilled to announce that Convié, a revolutionary beauty tech platform dedicated to putting the power back into the hands of consumers, has been crowned the Winner of The Beauty Accelerator™ 2024.
Convié is a community-centric beauty brand that employs a gamified co-creation model to incentivise consumer involvement in product development. The brand is challenging traditional loyalty schemes and prioritising sustainability by empowering their community to shape products based on genuine needs. Convié will be awarded equity investment from SFC Capital, and the brand will benefit from strategic guidance provided by The Red Tree over the course of the next 12 months.
A record-breaking number of applications were received for The Beauty Accelerator™ 2024, with an exceptionally competitive final round of interviews showcasing the remarkable innovation within the beauty industry. In past years, entrants of The Beauty Accelerator™ have gone on to raise substantial funding, with three previous finalists Fussy, Faace and most recently Glaize, succeeding on Dragon’s Den.
Sign up here for news on the next edition of The Beauty Accelerator™, giving beauty brands the chance to receive up to £250,000 equity investment and a year-long strategic partnership.
Strategic partners, The Red Tree said: “Convié are a fantastic example of understanding the importance of community and nurturing this in an innovative and creative manner. We are looking forward to working with the impressive Christina and Isabelle to support the next phase of growth.” Fiona Glen, Director of Projects.
Adam Beveridge, Investment Manager at SFC Capital said: "This year’s finalists were outstanding, but Convié really convinced us with their novel approach to beauty, merging community engagement and product development in a way that's more innovative and inclusive. Their use of technology to co-create with their users, especially through their 'bisous' point system, sets new standards for the creation process in the beauty industry. We're excited to back the team at Convié as they continue to revolutionise beauty with their community at the heart of every product."
Rebecca Howlett, Partner at Freeths said: “After a competitive final, Convié stood out for their fusion of innovation and community, making strides towards redefining product development. We're looking forward to seeing the brand grow and develop in the coming years.”
Founders of Convié, Cristina Harrell and Isabelle Salas said: “It is such an honour to be selected as the winners of the 2024 Beauty Accelerator. This recognition from The Red Tree, SFC and Freeths is a true testament to the time and energy that we’ve invested in bringing our vision of community-led beauty to life. With this backing, we’re moving at full speed ahead to reshape the way that brands engage with their end-users and we look forward to seeing what the future holds.”
