Digital Marketing Manager - Curl Specialist – Central London - £38-40,000 (AE593289B)

Join a breakthrough, disruptive hair care company and lead electrifying marketing campaigns that light up social media, woo influencers, and forge powerful partnerships

Are you a digital dynamo with curly hair and creativity?

Can you drive influencer and social media campaigns, using your own curls to show how it’s done?

Use your creativity and digital know-how to captivate and inspire the vibrant curly hair community. You will showcase the brand’s fabulous products on your own hair, so a head full of curly or textured
hair is a must for the role.

Key Responsibilities:

  • Develop and execute social media and influencer marketing strategies
  • Produce engaging content and manage the newly launched TikTok channel, plus new channels in future
  • Identify and onboard UK-based influencers as brand partners
  • Grow the brand’s curly hair community through strategic collaborations
  • Analyse campaign performance and seek out new opportunities
  • Embrace an entrepreneurial, creative approach to marketing

Candidate Requirements:

  • Demonstrable experience in digital marketing or social media within personal care; ideally hair care
  • A deep understanding of what motivates the curly hair audience, how to engage and educate them and what makes curly hair unique
  • Demonstrable video creation and editing skills
  • An enthusiastic, organized team player who thrives in a fast-paced environment
  • A strong interest in ecommerce, digital marketing, and all aspects of social media

This is a hybrid role, with 3 days per week in the Central London office. Ready to shape the future of haircare, one curl at a time? Apply today! Email your CV to ae@arthuredward.com quoting job ref AE593289B.

Arthur Edward is a leading beauty, personal care and FMCG recruitment agency. We find top talent along the product lifecycle to innovate, launch and market bestselling cosmetic and beauty products.

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