Aaron Chatterley, Founder of British e-tailer Feelunique, is launching a new “go-to teen beauty brand” called Indu in August 2023.
The teenage skin care and make-up range will launch as an entry brand for teenagers to learn about beauty in a way that promotes self-esteem.
Chatterley has co-founded it with Richard Schiessl, Co-Founder of Feelunique, and Reena Hammer, previously Managing Director of beauty destination Urban Retreat and Global Director of Soho Health Club.
“We are launching the range because, fundamentally, we believe there is not currently a holistic make-up and skin care offering for teenagers,” Chatterley told Cosmetics Business.