With healthy, shiny hair becoming a daily must-have for more and more consumers, brands are offering more diverse solutions, addressing an expanding range of consumer needs and wishes. An important trend is the increase of beauty from within solutions: alongside shampoos, conditioners and other externally applied products, hair care from the inside out is quickly gaining ground. And that’s no wonder: hair nutrition does indeed start from within.
The body’s most abundant protein
Sitting deep in the dermis, the hair follicle receives its nutrients via the bloodstream to produce beautiful and strong hair. Lifestyle and/or aging can cause hair fibres to become thinner and less resistant to stress factors, losing strength and glossiness. This explains why ingestible products offering answer to hair damage repair, hydration, and moisture are among the fast growers (source: Euromonitor International Beauty Survey, 2019).
It also explains why super supplements like collagen peptides are adding shine to the hair care from within market. Collagen is the body’s most abundant protein. In the form of the ingredient collagen peptides, it is easily absorbed into our bodies after ingestion. In recent studies, users report multiple benefits, including hair strength, shine and softness.
Discover the science, the trends and the potential
In an exciting, 30-minute presentation at Cosmetics Business Live in London, on October 18 at 10:20 am, Florencia Moreno Torres, Global Business Development Manager Health and Nutrition at Rousselot, will explore this topic in depth.
Under the title ‘Sustainable, clean, and minimalistic: the holistic approach of collagen peptides in beauty’, Florencia will share the latest insights into the science behind collagen peptides, how brands can capitalise on its application potential, and how it ties in with key trends shaping today’s global hair care from within market.
You will find Florencia and the Rousselot Health and Nutrition team at Booth 23.
