Milani ramps up UK presence with Boots deal

By Sarah Parsons | Published: 30-Oct-2019
Colour Cosmetics Retail

The LA-inspired make-up brand aims to create luxury products at affordable prices

You need to be a subscriber to read this article.
Click here to find out more.

US make-up brand Milani has expanded its British footprint through a retail deal with Boots.

The LA-inspired brand is marketed as a ‘borderless’ company and regularly features models with diverse skin tones in its promotional material.

The company was previously

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Walgreens
  • Milani Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Milani Cosmetics taps US athletes for first-ever beauty-sports partnership

Read more
Gymnast Jordan Chiles and basketball pro Sabrina Ionescu are among the athletes fronting the make-up company’s new ‘Face Set. Mind Set.’ campaign

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Superdrug's quiet play to become Britain's go-to beauty retailer Superdrug has reported a significant jump in pre-tax profits in 2023, driven by a growing bricks-and-mortar portfolio and digital investments
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Sephora teams up with Sol de Janeiro on UK summer pop-up The ‘Summer SOL-cial Club’ will let shoppers interact with the retailer’s best-selling Brazilian body care brand via workshops and games
  3. Rabanne signs Troye Sivan as Global Make-up Brand Ambassador The singer is fronting the Puig-owned brand’s 'nudes: a next-generation beauty collection' campaign as the business ramps up its presence in the make-up market
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Update: How D&G beauty is transforming into a €3 billion business Since bringing its beauty business back in-house, D&G is on a mission to turn the division into a €3bn machine that spans fragrance, skin care and more. As its revamped make-up range launches, this is how the house is getting on
  5. Saks owner buys Neiman Marcus for $2.65 billion Amazon is a surprise investor in HBC’s new group of luxury retailers including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Saks off 5th

Upcoming event

PCD London, part of London Packaging Week

11-12 September 2024 | London See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Milani Cosmetics taps US athletes for first-ever beauty-sports partnership

Gymnast Jordan Chiles and basketball pro Sabrina Ionescu are among the athletes fronting the make-up company’s new ‘Face Set. Mind Set.’ campaign
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Year in review: 2022’s biggest beauty stories and headlines

These are the news stories that took the beauty world by storm this year, spanning celeb court cases, bankruptcy, resignations and moves in the metaverse
Colour Cosmetics

Johnny Depp vs Amber Heard: How this beauty brand became central to the case

Milani Cosmetics has busted a disparity in Heard’s evidence with a product launch that she said was used to cover bruises inflicted by Depp
Finance

E-commerce challenger Zalando poaches Boots’ beauty director for VP role

Joanna Rogers will spearhead the expansion of the retailer's beauty category
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Retail experts warn third England-wide lockdown could be ‘one too many’ for businesses

The British Retail Consortium reported a year-on-year fall in UK retail footfall of more than 40%
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Boots rolls out shoppable editorial content

The British health and beauty retailer's September issue also unveiled a new look to celebrate its 20th anniversary
Sustainability

Plastic bag sales down by 90%

Major supermarkets in England have reported the drop after the UK government issued the 5p charge to tackle plastic pollution
Subscribe now