The company continued to diversify their product offering by launching over 75 new brands and 5,600 products, with industry icons such as Prada, Medik8 and Dermalogica joining their virtual shelves.
Continuing their investment in out-of-home advertising, the retailer’s campaigns delivered 149 million impacts across London, with their first in-house TikTok advertising campaign also accumulating over 4 million views.
Parallel to this, the company celebrated opening its first brick-and-mortar store, which houses over 40 brands and an industry-first interactive TikTok area.
