On August 4, 2022, The Best You, a privately-held network of six medical aesthetic clinics in the province of Ontario, announced its partnership with Revieve, a personalised digital brand experience company working with global brands, retailers and digital service providers in the beauty, skin, health and wellness categories. Together, Revieve and The Best You will deliver a unique range of skin care products and best-in-class cosmetic treatments to the hands of consumers in one seamless experience powered by AI.
The partnership marries The Best You’s medical assortment of innovative products and skin care treatments to the Revieve Health-Beauty-Wellness Platform. Leveraging Revieve's virtual skin analysis functionality, clients of The Best You can now find the best products which are customised to their needs.
The Best You was the first Canadian medical spa to introduce memberships in the early 2000s and the first to introduce limitless hair removal in 2021. Today, their vision continues to move the Canadian medical aesthetics industry forward by utilising digital skin care experiences to bring more knowledge and expertise to consumers in Canada. Through this partnership, The Best You further enhances the customer experience and with the help of AI-powered technology, transforms consumers' lives using the best solution to inform individuals about their skin care needs.
How does it work?
The Best You and Revieve provide consumers with a 3-step journey in helping them become the best experts on their own skin. With a combination of clinical skin treatments and products, The Best You offers its clients greater flexibility and convenience whilst guiding customers throughout the journey. Visitors to The Best You's website can take or upload a selfie and answer a few questions related to their skin type, skin goals and concerns. The user is then offered personalised product recommendations based on an in-depth analysis from their photograph and the supplemental information.
This innovative approach is based on Revieve's proprietary computer vision technology and mobile skin diagnostics that analyse over 120 skin metrics from the user's face. Additionally, several dozen different expert algorithms specifically-trained to diagnose distinct skin care and beauty-related facial features from specific areas of the user's face are incorporated into this technology.
Developed to provide a step-by-step guide to help users obtain personal medical diagnostics to enhance their skin care journey, the experience enables them to achieve their skin goals by automatically recommending products and treatments which match their concerns and profile data such as age, skin type and location.
"The Best You is excited to be the first medical spa in Canada to bring breakthrough AI/AR technology to the industry. This technology puts the power in the consumers' hands as they can make informed decisions about their skin care needs and receive recommendations on products that will help them achieve their skin care goals. The best part is that they can do their skin analysis from the comfort of their own homes. We are privileged to partner with Revieve whose international track records with big conglomerates in the skin care and health industry is unparalleled," said Sebastien Charles, President and COO at The Best You.
"Beauty consumers want to invest in products with multiple benefits that align with their needs and the needs of others. Brands that stand for something other than the bottom line – on a local and global level – are at the forefront of a radical change where efficacy and transparency play a critical role in their success," said Sampo Parkkinen, CEO and Founder at Revieve. "We are thrilled to partner with The Best You to create inclusive and intimate customer experiences and make beauty more accessible to customers across the country."
As of today, all The Best You customers can utilise the revolutionary experience across desktop and mobile devices on all browsers. The Best You Digital Skin Advisor experience is live at https://shop.thebestyou.com/.
