Shiseido to launch Beauty & Co Website in April
Site will aim to bring beauty customers, companies and professionals together
Personal care giant Shiseido is to launch a new website, Beauty & Co, in collaboration with beauty and health related companies and professionals.
The name for the website came about with the idea of creating an ‘appealing’ website by enabling the three parties of ‘customers’ who wish to lead a beautiful and enriched life, ‘companies’ who support these customers and ‘professionals’ including beauty journalists and editors who disseminate technical information from an objective stance, to come together via the website as associates.
The website will be related to all beauty and health care issues and will aim to provide visitors with high quality information, provide them with the consolidation and exchange of information and it will also have its own membership and points system, in order to help increase the repeat usage rate of the website.
In terms of future development for the site, Shiseido aims to build a new meeting place for companies and customers by enabling respective member companies to obtain other companies’ information ¬– and it hopes to have more than 50 participating customers on board by the end of 2012.