Tubing mascaras use buildable fibres and film forming polymers to add volume and length around the existing lashes – effectively creating a tube-like layer that makes lashes appear longer and thicker.
With the wrong materials and inputs you risk making a clumpy mess, but with the right combinations, you can give consumers lash extension-like effects.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.