The unprecedented success of Justmylook’s Black Friday event is largely attributed to their strategic and intuitive marketing activations. These initiatives, spanning both social media and out-of-home advertising, have been instrumental in driving consumer engagement and sales.
This record-breaking performance not only reinforces Justmylook's status as one of the UK's fastest-growing beauty retailers but also solidifies its reputation as the preferred shopping destination for the young, trendy beauty consumer.