Milani Cosmetics taps US athletes for first-ever beauty-sports partnership

By Amanda Pauley | Published: 21-Jun-2024
Colour Cosmetics Marketing

Gymnast Jordan Chiles and basketball pro Sabrina Ionescu are among the athletes fronting the make-up company’s new ‘Face Set. Mind Set.’ campaign

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Milani Cosmetics is the latest beauty brand to tap into the rising influence of female athletes ahead of the Paris Olympics.

The US make-up company has signed four of America’s top athletes – gymnast Jordan Chiles, basketball pro Sabrina Ionescu, volleyball star Chiaka Ogbogu and weightlifting champion Mattie Rogers – to front its new ‘Face Set. Mind Set.’ campaign. 

This is the brand’s first-ever sports-focused partnership and Jeremy Lowenstein, CMO of Milani Cosmetics, hopes it will help the beauty brand reach new audiences. 

“Women’s sports are enjoying an unprecedented moment right now, with interest and enthusiasm

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