Saie has launched its first-ever beauty collaboration with Reformation.
The indie make-up brand has partnered with the sustainable fashion house on a limited edition High Glow Liquid Highlighter in shade Ref Rose.
It has been designed to match Reformation’s Holiday Collection, which includes silk dresses and tops in a similar colour palette.
High Glow is a dusty, rose-gold liquid highlighter that gives a pearlescent sheen of colour.
Mulberry extract, evening primrose oil and elderberry extract star in the formula, which is said to fight environmental damage.
High Glow was inspired by two of Saie’s best-selling make-up products.
It combines the gel-cream texture of Dew Blush with the illuminating properties of Glowy Super Gel.
Saie – pronounced 'say' – collaborated with Reformation because the companies have a shared mission of doing good for people and the planet.
“From their ethical and earth-minded practices to their chic and high-quality clothing, they are on a mission to change the sustainability game – just like us,” commented a Saie spokesperson.
Reformation said the partnership will “give your beauty routine a sustainable glow up”.
High Glow in Ref Rose is available on saiehello.com and thereformation.com.
Gwyneth Paltrow and Unilever Ventures became financial backers of Saie in 2020, a year after Laney Crowell, a former Estée Lauder Executive, founded the brand.
The female-founded brand is known for shining a light on societal issues as well as environmental ones.
Saie recently launched a human rights campaign to raise awareness and funds for women’s reproductive rights in the US, following the overturning of Roe v Wade.
35 beauty businesses which have already backed ‘The Every Body’ campaign, including e.l.f. Cosmetics and The Inkey List.
Fashion and beauty cross-brand collaborations is a popular trend among marketers.
Streetwear giant Supreme unveiled its three-piece nail kit in collaboration with make-up artist Pat McGrath in August.
Danish fashion house Ganni, meanwhile, launched plant-derived glitters this month with plastic-free beauty brand Submission.