What's behind the optimal cream to powder texture eyeshadow?

Published: 16-Nov-2023
Manufacturing Colour Cosmetics

Gerri Molina, Vice President of Product at Merit, says texture and pigment load are key to making the perfect cream to powder eyeshadow

You need to be a subscriber to read this article.
Click here to find out more.

For years, eyeshadow was the number-one most requested product in Merit’s customer surveys, but it was also the least used cosmetic product by our community.

So we asked ourselves, what would it take for an eyeshadow to earn a place in our everyday routines?

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics

Beauty Bakerie saved from closure through West Lane Capital acquisition

Read more
Beauty Bakerie shuttered in April 2024, with brand founder Cashmere Nicole describing religion as the reason behind the company's closure

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Gen Z are spending more on beauty in 2024. How can brands win their wallet? Gen Z are driving beauty sales faster than any other demographic. But brands need to excel in multiple areas to win their dollar
  2. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
  3. Saie and Cult Beauty team up for ice cream parlour pop-up Soft-serve flavours inspired by Saie’s Glowy Super Gel will be on offer to celebrate the ‘clean’ make-up range being Cult Beauty’s ‘Brand of the Month
  4. Dyson to axe 1,000 jobs amid cost-cutting drive The Airwrap maker plans to cut its UK workforce by a quarter
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches for July Cosmetics Business rounds up the hottest beauty and fragrance launches which were released in July

Upcoming event

PCD London, part of London Packaging Week

11-12 September 2024 | London See all

You may also like

Colour Cosmetics

Beauty Bakerie saved from closure through West Lane Capital acquisition

Beauty Bakerie shuttered in April 2024, with brand founder Cashmere Nicole describing religion as the reason behind the company's closure
Manufacturing

Dyson to axe 1,000 jobs amid cost-cutting drive

The Airwrap maker plans to cut its UK workforce by a quarter
Colour Cosmetics

Saie and Cult Beauty team up for ice cream parlour pop-up

Soft-serve flavours inspired by Saie’s Glowy Super Gel will be on offer to celebrate the ‘clean’ make-up range being Cult Beauty’s ‘Brand of the Month
Colour Cosmetics

SYNCRYSTAL Garnet: Carmine-free, high-chroma red effect pigment for cosmetics

Perfect for intense red shades and for creating violet shades when combined with other effect pigments
Colour Cosmetics

Rabanne signs Troye Sivan as Global Make-up Brand Ambassador

The singer is fronting the Puig-owned brand’s 'nudes: a next-generation beauty collection' campaign as the business ramps up its presence in the make-up market
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Update: How D&G beauty is transforming into a €3 billion business

Since bringing its beauty business back in-house, D&G is on a mission to turn the division into a €3bn machine that spans fragrance, skin care and more. As its revamped make-up range launches, this is how the house is getting on
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 7 beauty launches for July

Cosmetics Business rounds up the hottest beauty and fragrance launches which were released in July
Subscribe now